![]() ![]() Think carefully about what demographic you are writing for and how best to engage, gain the trust and motivate this audience. In most cases our interests are dictated by our characteristics and life experiences. In this blog I give six essential copywriting tips to help you raise awareness and bring in funding for your cause.īefore you put digit to key, the most important question should always be ‘who am I writing for and why?’ Your browser does not support the video tag. It (literally) pays to spend time on crafting your copy. While it is true that we live in an increasingly visual world, it is important not to underestimate the enduring power of persuasive writing. You know this, we know this – but do your potential donors or volunteers know this? Lambeth Action for Youth (Lambeth, London)įitzrovia Youth In Action (Camden, London) The New Cross Gate Trust – “carrying knives costs lives” campaign (London)Ĭopenhagen Youth Project (Islington, London) ![]() Hope that there is a way out of the current cycle of violence and evidence of the tangible difference that people can make in their own communities – even when faced with the most painful and seemingly intractable social problems.īelow are some of the amazing groups on Localgiving who work to tackle youth violence and its causes. One thing they all offer however is hope. Some groups provide peer-to-peer support, some provide safe spaces for healing, some help secure safe, stable housing and provide their young people with training and education opportunities. Many services are tailored to the specific needs of the young people they work with and communities they work in. ![]() The type and level of support offered by these grassroots groups varies considerably. This is a particularly important factor, given that many of the communities most adversely affected by the uptick in youth violence have also experienced a break-down in trust with police and local authorities. These groups are embedded in their communities and are therefore, not only acutely aware of the specific dynamics of the situation in their area, but also find it far easier to gain access to, and the trust of those they aim to help. Many of these groups have been set up by people who have first-hand experience of these issues, some by parents of victims and some by former gang members themselves. However, in many cases it is the people living and working in the affected communities who have the best understanding of the dynamics on the ground and therefore the best solutions for tackling these issues at the local level.Īt Localgiving we work with grassroots organisations across the UK who work tirelessly, to tackle youth and gang violence and its multiple causes. The government, police and schools undoubtedly have huge roles to play, particularly when it comes to addressing the underling socio-economic issues at play. Of course, there is not single cause or single solution. Like thousands of young people in London and across the UK, my friend’s son is now approaching adulthood in a state of fear and faces stark questions around how to remain safe in this environment. My friend’s voice trembled as she told me that, what made this so hard was that this had happened in the very place that both she and her son had been brought up – the place they call home. This happened just yards from his house - in broad day-light. Then, just a matter of days ago, my friend’s son, who is 15, was threatened at knife-point and interrogated about whether he had any gang affiliation. On this occasion it was impossible to ignore the deafening-silence of the neighbours and friends stood behind the police tape. Last year a 16 year old was shot-dead one road from my house in Tulse Hill in South London. Sometimes however the reality of the situation is driven home a little harder. Most of us, read these ‘by-numbers’ articles, feel a pang of sadness, anger or guilt – and then move on with our lives, much as we do when we hear about a famine or war in the global south. Sadly, the news has become all too familiar: another grinning picture of a lost kid, another grieving parent’s pleas for the violence to end, another youth worker discussing the impact of local government cuts, another politician with a soundbite playing to his or her agenda. It is a known fact that the UK has seen a spike in youth violence, particularly knife crime, over the last couple of years. ![]() #digital #fundraising #charities #small (1) #campaign #competition #match fund #incentivised giving #winners #LocalHero (1) ![]()
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